TBDconsumer intelligence
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Capital
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Architecture
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Leadership
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Land
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer intelligence
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Capital 01.04.23
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Architecture 09.29.22
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Leadership 06.30.22
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Land 06.23.22
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
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